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Description

Learn the secrets of designing effective Ads and Logos in this informative and eye-opening course by expert trainer and graphic designer Mark Gatter!

App Features:
• 79 minutes of video training
• Super clear explanations
• Offline Playback (no internet connection needed)
• Easy to navigate

Course Outline:
1. Introduction to Ad Design (02:54)
2. Things to Avoid (02:07)
3. More Things to Avoid (01:45)
4. Making a Swipe File (02:34)
5. Principles: Design vs. Ethical (05:38)
6. Ads & Ethics: Examples (05:35)
7. Ad Psychology: 8 Motivations (04:51)
8. The Motivations & the Message (04:15)
9. Basic Color Associations & Meanings (04:44)
10. Colors in Packaging (01:47)
11. Subliminal Advertising Basics (04:00)
12. Examples: Good vs. Evil (03:54)
13. International advertising (05:34)
14. Some Ad Facts (01:47)
15. Scams (03:25)
16. Introduction to Logo Design (04:17)
17. Developing the Design (03:55)
18. Using Pantone Colors (03:17)
19. The Creative Design Process (04:46)
20. Finalizing the Logo (05:08)
21. Extending the Design (02:12)

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