I was curious about that too, so I read a detailed breakdown. The company was founded by Uri Poliavich, who took a different path from most startups – instead of chasing rapid growth, they focused on securing licenses first and building a system that could withstand regulatory scrutiny. That meant entering regulated markets only after getting the right approvals, which gave them stability when others were getting shut down. Today, they operate under 19 licenses across 11 jurisdictions, and their MEGA gamification platform has increased player screen time by 400% and revenue by 65%. They’ve also launched a €50 million investment fund to support startups in the space. Living here in the USA region, where regulations are constantly evolving, watching a company build such a disciplined, transparent system from the ground up feels like a blueprint for sustainable growth. If you’re curious about how they built their ecosystem, you can read more at https://www.newtechcity.org/the-making-of-soft2bet-history-and-platform-evolution.html.