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Many of the biggest and brightest businesses you know today began as abject failures. They grew into success, but only through periods of trial and error. That’s because “great” business ideas are often not immediately great. Cultivating an idea into something special is a process of trial and error, and one that requires some scientific thinking. You’ll learn that way of thinking in this course.

  • Access 67 lectures & 11 hours of content 24/7
  • Learn how to assess an idea’s marketability
  • Spot market inefficiencies
  • Employ new, disruptive business models
  • Understand the process of developing & improving business ideas

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