If you’re a budding marketer or advertisement professional, this comprehensive diploma is the perfect foundation for your skills. Across 18 modules of instruction, you’ll learn everything you need to know to enter the advertising industry. Dive into the basic elements of a marketing campaign, specific advertising techniques, and much more–and earn a certificate of completion at course’s end to prove your newfound skills to employers.
- Master marketing & advertising fundamentals w/ 15 hours & 18 modules of content
- Understand what media planning is, including the planning process & media scheduling
- Learn about different media strategies & apply them to your business
- Utilize customer research to effectively grow a business
- Understand how to execute an effective advertising campaign
- Learn how to buy advertising space & what the role of a media buyer is
- Master social media marketing & identify some pitfalls that exist in advertising and marketing
- Learn about print & online advertising, such as how billboards work
- Explore career opportunities available within advertising & marketing
Reddit is a highly popular source of news and social commentary for millions of engaged users. No surprise, then, that it’s a useful marketing and advertising tool for those who understand how to use it. This course will give you an in-depth look at Reddit, and teach how to use it to promote your business. Whether you’re hoping to jumpstart a new career, or are simply want to expand your knowledge–you’ll learn valuable skills certain to pay off long after you’ve ended your course.
- Master how to utilize Reddit to market your business
- Follow the rules of Reddit, or “reddiquette”, to enhance your social media marketing
- Generate interest in your blog & therefore your company
- Build a valuable skill set that will advance your business & career prospects
- Get a comprehensive knowledge of this powerful social media platform
If you play your cards right, you can easily engage millions of potential customers in one place: Pinterest. This popular social media platform is the world’s third-largest, and with a highly engaged user base to boot. Learn everything from setting up your Pinterest profile to crafting a page that’s guaranteed to appeal to your target audience. Before you know it, you’ll be watching your user base, site visits, and business revenue climb before your very eyes.
- Gain a comprehensive knowledge of one of the most powerful social media platforms
- Set up a profile, add pictures that represent your business, etc.
- Drive customers towards your website by curating boards w/ content relevant to your audience
- Effectively execute marketing initiatives to advance your business
- Tailor your site to your specific industry
- Position yourself as an industry expert using pins
- Add valuable skills to your resume certain to impress employers
Anyone who’s serious about succeeding in sales and marketing should master Google Analytics, and this course is your ticket. You’ll learn how to utilize this powerful analytics platform to monitor your site’s activity, identify patterns in your audience site engagement, and much more–giving you the knowledge and tools you need to ensure your business (and career) is a smashing success.
- Get a comprehensive overview of Google Analytics & utilize it for effective marketing strategies
- Build an analytics infrastructure, input users, set up conversion data, etc.
- Utilize the basic features of Analytics: the dashboard, shortcuts, report sharing, alerts & standard reports
- Create & utilize reports to monitor traffic, identify effective keywords, etc.
- Create site search reports, behavior reports & more
- Learn about your audience’s behavior & apply these insights to grow your site
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