The internet allows a wealth of marketing opportunities that any growing business should take advantage of in order to succeed. Social media is the new word of mouth, and this course will teach you how to leverage its sales and marketing capabilities to advance your company and your career. Regardless of skill level, this course will take your skill set to the next level.
- Familiarize yourself w/ the most popular & powerful social media platforms
- Learn the tools available to help you boost your social media reach, like Bitly, Woobox, Hootsuite & Storify
- Understand how to use Google Analytics to successfully promote your website on Google
- Discover how to use Facebook to promote & grow your brand
- Get the most out of Google, YouTube, Reddit, Pinterest, Twitter, LinkedIn & Tumblr
The world of advertising has gotten so complex, even Don Draper would probably have some trouble with it today. This course, however, will arm you with the know-how and expertise to effectively market a brand, whether it’s your own, a client’s, or your employer’s. Earning this comprehensive diploma will give you the perfect foundation for a career in marketing or advertisement, and be an excellent addition to your resume.
- Recognize the difference between advertising & marketing
- Understand media planning & scheduling
- Identify different media strategies & how they can positively impact a business
- Examine viral advertising & viral marketing
- Gain insight into market research & how customer research can be beneficial for the growth of a business
- Create better marketing & advertising budgets
- Position a message effectively
- Learn how to buy advertising space & the role of a media buyer
- Master social media marketing & identify some of the pitfalls of advertising & marketing
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