The Marketing Copywriter Bundle [for PC, Mac, Android, & iOS]

Copywriting is an essential component to building a brand. Many businesses may outsource their copy to ad agencies, but if you’re small and growing, this may not be such a cost-effective measure. A better option would be handling your copy needs in-house, and this is the foundational course to start you off on the right foot. If you’re looking to take on copywriting as a career, this course will make sure you the skills to succeed. With an all-encompassing examination of what makes good copy and exercises to help you practice, you’ll soon be getting any brand the attention it deserves.

• Access 10 extensive units w/ exercises designed to hone your skills
• Identify headlines & analyze copy criteria
• Understand how to write the copy body & the sales process
• Learn how to deliver effective copy through video, text & resources
• Explore the history & psychology of writing copy

As the world becomes more data-driven, market analysts need more and more expertise in working with data. Being able to crunch your numbers is a hugely effective cost-cutting measure and, if you’re on the job search, an excellent point on a resume. This course will introduce you to Structured Query Language (SQL), the language used by marketing teams at most successful companies, and teach you how to make informed decisions based on accurate analysis.

• Access 13 extensive units w/ exercises designed to hone your skills
• Learn six key components of every SQL query
• Understand how to run a cohort analysis
• Identify your most profitable users & attract more like them
• Learn to recognize the “aha” moment that turns one-off customers into loyal clients
• Master five key metrics to measure right away after learning SQL

In our frantic, numbers-driven world, the importance of clear writing is often over-looked and undervalued. However, the importance of crisp, clean writing can’t be overstated, and learning pro-level copywriting can help avoid costly communication errors. In this course, you’ll learn techniques to improve your writing, whether you’re working on a two-line email or a two-hundred page report. By courses’s end, you’ll see the quality and speed of your written communication improve dramatically.

• Access 17 extensive units w/ exercises designed to hone your skills
• Structure & plan your writing more effectively
• Write w/ style & confidence
• Learn best editing practices to improve readability
• Use exercises, multiple-choice tests & more to increase the quality of your writing

There’s no doubt you already know Facebook is the world’s largest social network, but you may not fully understand how to un-tap its enormous marketing, branding, and networking potential. In just a few hours, this course will teach you how to transform your Facebook presence in order to create an effective, real-time marketing strategy.

• Access 18 extensive units w/ exercises designed to hone your skills
• Learn the “6Ws” of Facebook marketing
• Create professional pages & content
• Install powerful Facebook apps & integrate custom tabs into your page
• Launch & run your first Facebook Ads campaign
• Interpret & analyze data to assess & amend your Facebook marketing campaign using a weekly routine
• Leverage the power of real-time marketing

With over 250 million active monthly users and no start-up costs, the marketing and branding potential of Twitter is enormous—especially for a small brand. Still, many businesses fail to optimize Twitter’s full potential. In just a few hours, this course will help you turn Twitter into a massive real-time marketing tool to deliver leads, clients, and professional growth immediately.

• Access 18 extensive units w/ exercises designed to hone your skills
• Learn the “6Ws” of Twitter marketing
• Utilize Twitter’s core functionality & install powerful apps
• Create professional content
• Assess & amend your Twitter marketing strategy using a weekly routine
• Leverage the power of real-time marketing