Email Marketing: How to Build an Email List of Customers

Description

Email marketing is one of the most effective ways of building an audience, creating an online business, and making money. An email list is both a marketing tool that creates a relationship with potential customers and a major business asset. In this detailed course, the instructor will explain the importance of thinking of your email list as a collection of people rather than a collection of email addresses or – even worse – a way to make money. If you focus on providing value and engaging subscribers, email marketing will bring success for your business, and this course will help you get there.

• Learn to create an effective sale email cadence
• Study the importance of an offer & how much you should give away for free
• Understand incentives & lead magnets
• Get introduced to the squeeze page & learn to make one
• Create signup forms & see where to put them on your website
• Study the “Thank You” page & the “Welcome” page
• Learn to collect email addresses & bulk-email without hitting the spam filters
• Learn to use Aweber & Mailchimp