Email marketing is one of the most effective ways of building an audience, creating an online business, and making money. An email list is both a marketing tool that creates a relationship with potential customers and a major business asset. In this detailed course, the instructor will explain the importance of thinking of your email list as a collection of people rather than a collection of email addresses or – even worse – a way to make money. If you focus on providing value and engaging subscribers, email marketing will bring success for your business, and this course will help you get there.
- Learn to create an effective sale email cadence
- Study the importance of an offer & how much you should give away for free
- Understand incentives & lead magnets
- Get introduced to the squeeze page & learn to make one
- Create signup forms & see where to put them on your website
- Study the “Thank You” page & the “Welcome” page
- Learn to collect email addresses & bulk-email without hitting the spam filters
- Learn to use Aweber & Mailchimp
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