Assess the marketing spend return by comparing your customer acquisition cost (CAC) to your customer lifetime value (CLV).
Values of 1:1 or lower (i.e. 1:2) are considered to be wasting resources., while higher values (i.e. 2:1) express a balanced marketing strategy. One has to take care and not take this value to higher than 3:1, since higher values may imply underinvestment in marketing, which could harm future growth.
This comparison is critical for assessing the return on marketing investment (ROMI or ROIM).
Values of 1:1 or lower (i.e. 1:2) are considered to be wasting resources., while higher values (i.e. 2:1) express a balanced marketing strategy. One has to take care and not take this value to higher than 3:1, since higher values may imply underinvestment in marketing, which could harm future growth.
This comparison is critical for assessing the return on marketing investment (ROMI or ROIM).
Reviews for Simple Marketing Evaluator
Click Here to Read Reviews for Simple Marketing Evaluator >> Click Here to Submit Reviews for Simple Marketing Evaluator >>