Inappropriate email etiquette can negatively impact perceptions of professionalism, on efficiency, and can increase a company’s risk of liability. This course helps you minimize that risk by coaching you in exceptional email etiquette. Naturally, that includes a focus on professionalism in the workplace, behavior, email structure, formatting, spelling, the importance of spelling and grammar, the all-important subject line, and much more. This course is for all business professionals who want to be more confident and effective when they write to their clients and coworkers.
- Access 11 lectures & 1 hour of content 24/7
- Have a clear subject line
- Use greetings & closings
- Keep your emails brief & to the point
- Make it clear what action you’re requesting
- Include a signature line with your name, company & contact information
- Use your out of office auto-responder when away for more than a day
Do you worry your emails aren’t having the impact you’d like? Want to know how to get your message across in an email clearly, concisely, and compellingly? This course is designed for those interested to learn the basics of email etiquette and how to write an email as punchy, powerful, and persuasive as possible. You’ll learn the proper structure, tone, and formality of effective emails. By the end of this course, you will have learned email etiquette.
- Access 27 lectures & 1 hour of content 24/7
- Follow a proven formula for structuring effective emails
- Write for international readers by understanding a key principle of intercultural communication
- Strike the right tone of voice & level of formality
- Get a desired response from your reader by following a key golden rule when crafting any email
- Adapt your emails to reflect the switch from desktop to mobile
- Maintain a positive workplace culture through email
- Avoid accusations of bullying, back-covering & discrimination in your emails
- Craft a subject line that maximizes your chances of your email being read
- Create an out of office reply that will empower your team to handle things smoothly while you’re away
- Proofread your email effectively to avoid those embarrassing howlers
Most people fail at cold emailing as they send poorly written cold emails and as a result, they get zero responses and give up thinking cold emails don’t work. Here’s the good news: their failure is an opportunity for you. As long as you the tested formula in this course, you’ll be in the small percentage of people who do get results from cold emailing. You’re not only gonna learn how to write amazing cold emails but also how you can ensure your emails land in the prospects’ inbox folder. By the end of this course, you will have learned how to make your cold email campaigns a big success.
- Access 44 lectures & 5.5 hours of content 24/7
- Consistently generate super targeted leads for your business
- Ensure your emails land in the prospects’ inbox
- Find an infinite supply of people to email
- Find the decision makers email address
- Write compelling email subject lines to ensure your emails get opened
- Structure your emails for optimum responses
- Split test different email copies
- Track & measure all of your progress
- Get 14 proven cold email templates to fast track your success
Email Marketing is one of the most effective ways of building an audience, creating an online business, and making money. However, you may prefer to think of an email list as a marketing tool that creates a relationship with your potential customers. An email list is a business asset. This course explains the importance of thinking of your email list as a collection of people rather than a collection of email addresses or – even worse – a way to make money. Many online businesses focus, incorrectly sometimes, on social media, whereas Email Marketing provides a much better return on your investment.
- Access 16 lectures & 2 hours of content 24/7
- Understand the importance of an offer & how often and how much you should give away for free
- Learn about incentives & lead magnets
- Know what a squeeze page is & learn how to make one
- Learn the best ways to create signup forms & where to put them on your website
Let’s face it, it’s easy to be a “churn and burn” marketer and just spam the heck out of your subscribers. But, you probably realize that writing in that way will never yield any fruitful rewards. You realize by now that the true rewards are reserved for those who interact with their end-users in a way that invokes trust, confidence, rapport, and prestige. In this course, you’ll have a clear understanding of effective email copywriting strategies that you can personally use.
- Access 19 lectures & 1.5 hours of content 24/7
- Understand the importance of email marketing
- Dig deeper into how to write at a high level
- Easily & automatically bond with your subscribers
- Learn effective email copywriting strategies
When something becomes second nature, we tend to fall into an auto-pilot mode and draft email after email without thinking about our content, the effect on our recipient, and what our email communication style is doing to our reputation as communicators, and our relationships with our coworkers. Have you ever opened your email box, saw an email from someone, and thought “I don’t have time for this!” Of course, you have! This course will teach you how not to create dreaded emails. This course is presented in short easy to follow video modules. The format allows you to repeat any section that is of most interest to you and that supports your professional growth and success.
- Access 9 lectures & 0.5 hours of content 24/7
- Know your audience
- Polish your writing style
- Learn how to properly proofread your emails
But if you’re not building an email list and building a relationship with that list, you’re without a doubt leaving followers, and money, on the table. Why? Because email is the most powerful marketing tool available to us today. But you don’t have to be running for office to use its power. Whether you have a small restaurant, an online business or a non-profit, email marketing is your key to growth and success. This course will provide you with the fundamental knowledge on how to do email marketing.
- Access 38 lectures & 2 hours of content 24/7
- Understand the basics of email marketing
- Learn what the V+F+I+SR relationship formula
- Build your email marketing account
- Know the keys to building a huge email list
- Get email addresses online
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