Getting visitors on your website or subscribers to your email list is just one part of the battle. Your efforts are wasted if they don’t click, inquire, and buy. But the problem is, those visitors are probably time-poor and impatient so if they don’t quickly understand what you’re telling them, they’ll be gone. This unique course will teach you the methodologies and processes needed to generate more sales and conversions online.
- Access 22 lectures & 3 hours of content 24/7
- Gain practical Conversion Rate Optimization (CRO) knowledge that will help drive business growth without more spend
- Discover repeatable processes that you can use on any web property from ecommerce sites, landing pages & even social media
- Understand how to perform testing in the real world
- Manage CRO across an organization
Many of today’s consumers are online, web-savvy, and socially connected, which means they’re better informed, harder to reach, and harder to please. Business has changed. If you want to keep up, you need to have the tactics, tools, and training to leverage social media for business success. Social media marketing provides a powerful mix of rich customer data, flexible marketing, and the chance to get ahead of your competitors. In this course, you’ll learn how to use Twitter, LinkedIn, Facebook, blogging, and more to get the most out of your social media marketing.
- Access 24 lectures & 3 hours of content 24/7
- Learn a process for generating leads using social media
- Create content that increases conversion rates
- Get practical advice on incorporating mobile strategies into your marketing mix
- Discover a step-by-step process for measuring the ROI of your social media campaigns
When you’re building a website, it’s easy to forget about what comes after, when you need to actually steer traffic to your sites. Yet, for developers, it’s important to start thinking about SEO early in the design process, since search results are dependent on optimized content and site structure. If you can’t keep anyone on your site, your site’s ranking on search engines will plummet. This course will teach you how to think and develop for the long-term so your websites will always be successful!
- Access 30 lectures & 2.5 hours of content 24/7
- Dive into SEO w/ a comprehensive introduction
- Brainstorm keywords & create keyword lists
- Understand how to optimize HTML tags structure & website design for SEO
- Learn the top SEO resources, links & tips
- Discover tools & tricks to push your website to the top of search results
Better search engine rankings equal more traffic, which equals more sales online. Search Engine Optimization is constantly changing and will continue to do so, so in order to evolve alongside it, it’s valuable to learn several constants. In this course, you’ll learn some common sense SEO basics so you can develop a better understanding of what to consider when it comes to your SEO website planning.
- Access 35 lectures & 2 hours of content 24/7
- Navigate the complex & sometimes opposing strategies for SEO
- Discover what you can do better to optimize your websites
- Discuss more than 250 tips to think smarter about SEO
Facebook Ads and social media can be powerful tools for growing your business. They help you reach new audiences, increase traffic to your web pages, and establish customer loyalty. In this course, you’ll learn how to leverage Facebook’s powerful marketing tools to expand your reach and build your business.
- Access 23 lectures & 4 hours of content 24/7
- Create content for your Facebook ads
- Target your ads & see how to deliver an ad end-to-end using Facebook’s Ad Manager
- Identify & target your audience, write winning copy, & find the right images for your ads
- Plan your campaign
- Set up reporting & optimize your ads
The first page of Google search results gets the vast majority of traffic, prospects, and ultimately more profits. That means if you’re not currently ranking on the first page of search engines, you’re missing out. But this course will change that by teaching you the SEO secrets and methods of getting high ranking positions on Google, Yahoo!, and Bing.
- Access 27 lectures & 3 hours of content 24/7
- Learn how search engines work
- Maintain your first page rankings
- Install & use Yoast SEO plugin
- Optimize your tags, categories, images & permalinks for higher rankings
- Get reviews to show up next to your content in Google
- Get an SEO audit of your site for free
- Remove bad backlinks & save hundreds on SEO services
Tired of churning out articles, blog posts, images, infographics, and videos, and getting zero traffic? You need to get better at content marketing, the art of making work that matters. From posting photos and gaining followers on Instagram to driving readers to blog pages, content marketing engages people by showing them something that matters to them. In this course, you’ll learn how to create valuable content that will build an audience, grow your leads, and actually get shared.
- Access 25 lectures & 2.5 hours of content 24/7
- Discover specific strategies for growing an audience, building a body of work, & positioning yourself as a thought leader
- Create fans & followers in an authentic way
Your customers use Google to find new products every day. And, unless you’ve taken the time to optimize your Google AdWords campaign, you’re likely losing a significant number of potential buyers to other competitors with more sophisticated strategies. Jump into this crash course and get the skills you need to win your customers back with an optimized campaign that sends high-quality traffic to your website, around-the-clock, seven days a week.
- Access 70 lectures & 18.5 hours of content 24/7
- Learn how to set up your AdWords account from scratch
- Understand what keywords are & which ones you can use to your advantage
- Take a step-by-step approach to optimizing your Google AdWords campaign
- Discover how to track sales, revenue & form submissions using Google AdWords
- Learn how to structure your account, campaigns, ad groups & keyword lists for optimal results
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