The Landscape Monitor is an app that supports teams and organizations to sense the competitive environment around them. It maps the actors that configure the environment. Team members can track their actions as they go about their daily activities and identify interesting events. The app allows adding new actors to capture the dynamic nature of competitive landscapes. It also supports indicators that track the evolution of actors. Team members can post events that they have witnessed and they believe can have implications for the performance of the team. Other team members are allowed to further analyze these events through comments that stimulate the discussion of emerging trends and weak signals. A structured and deep sensing of the environment is the first step in having a robust innovation pipeline and tracking potential risks. The Landscape Monitor offers an advanced approach to have a a dynamic perspective of the changing environment.
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