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Official Description

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Just Be Yourself
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Every day I’m emailed tons of tips and articles. Every day I read hundreds of new posts in the SoSuave Discussion Forum. Every day I surf the net looking for the latest, greatest relationship info. Every day I read books and magazines about dating, relationships, and women.

I see it all.

The basic. The advanced. The good. The bad. And the ugly. Man, do I see a lot of the ugly!

Undoubtedly, the most common tip I see, whether it’s in an article written by some famous relationship guru, or a post to a discussion group by some 15-year old hs freshman… is JUST BE YOURSELF.

If sheer volume were any indication of quality, then this tip would surely be in the girl-gettin Hall of Fame.

Unfortunately, volume is no indication of quality when it comes to relationship advice. In fact, much of the time it’s just the opposite. “Just Be Yourself” is the one tip I’ll never use. Not at the web site. Not in the newsletter. Not anywhere.

Just be yourself (abbreviated JBY from now on – because I’m a lazy typer) is a dangerous or, at the very least, counter-productive tip for a number of reasons.