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Google Analytics is one of the most important tool for digital marketers or anybody trying to launch a business. It’s essential to gather data on users, financials, and other business aspects in order to make informed decisions, and Google Analytics offers the best tools to do just that. In this introductory course, you’ll learn how to optimize Google Analytics for many purposes, giving you a valuable bullet on your resume and a crucial skill should you ever choose to go down an entrepreneurial path.

  • Access 20 lectures & 3.5 hours of content 24/7
  • Learn everything from setting up a new account to which reports are the most important
  • Understand how to read & utilize Google Analytics reports
  • Discover how prospects & customers use your website
  • Build strategies to use Google Analytics more effectively

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