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The mobile Direct Marketing Toolbox includes 27 tools to help you plan and analyze direct marketing programs and activities. It is designed for business owners and marketing executives looking to develop more effective direct marketing programs to increase sales and attract and retain profitable customers. It includes B2B and B2C direct marketing applications, financial analysis and interactive tools for marketer who needs to be able to do on-the-go planning and analysis on a wide variety of topics: campaign planning, direct mail, lead generation campaigns and lead forecasting and management and nurturing, ROI and breakeven analysis, telemarketing, e-commerce, email marketing, social media, digital marketing, direct response television, and more. Note: these are only a fraction of the more than 150 planning and analysis tools available on our website.

The following tools are included in the kits.

1. Sample Size Calculators (3 different calculators for mail testing and surveys)
2. Customer LTV (Life Time Value) Calculator
3. Customer NPC (Net Present Value) Calculator
4. Campaign Sizing Tool
5. Simple Marketing ROI Calculator
6. Campaign ROAI (Return on Advertising Investment) Calculator
7. Campaign Results Calculator
8. Inquiry Campaign Size Calculator
9. Lead Calculator – Based on Known Revenue Goal
10. Mail Testing Financial Analysis Calculator
11. Direct Mail (Solo Mail or Catalog) Package Production Cost Estimator
12. Email Campaign Monthly Lead Flow Planning Calculator
13. Email Campaign ROI Analysis Tool
14. Email Response Rates Chart
15. E-Commerce Email ROI Calculator
16. CPI CPL (Cost per Inquiry, Cost per Lead) Campaign Breakeven Calculator
17. ROI & Breakeven Response Rate Calculator by Media Type
18. Direct Marketing Campaign Average Order Value Breakeven Calculator
19. Pay-Per-Click Advertising ROI Calculator
20. Banner Advertising Breakeven ROI Calculator
21. Website Breakeven ROI Calculator
22. Social Media BE ROI Calculator
23. Telemarketing ROI Calculator – Based on Known Universe
24. Telemarketing ROI Calculator – Based on Know Revenue
25. DRTV Ad Allowable & Media Efficiency Ratio Calculator
26. DRTV Income and Cash Flow Calculator
27. DRTV Campaign ROAI Calculator
28. B.A.N.T. Criteria Chart


This application is optimized for use on 7 inch or larger tablets with a screen resolution of 600 pixels or greater.


DWS Associates (D.B.A "DWSA Software")
End-User License Agreement

This license statement and limited warranty constitutes a legal agreement ("License Agreement") between you (either as an individual or a single entity) and DWS Associates (D.B.A. "DWSA Software") for the software product named "(Enter Product Name Here)" ("Software Product"), including any software, media, and related on-line, printed or electronic documentation. By installing, copying, or otherwise using the Software Product, you agree to be bound by the terms of this License Agreement. If you do not agree to the terms of this License Agreement, do not install, copy, or use the Software Product.

You are allowed to use this product only within the laws of your country/region. SharewareOnSale and its staff are not responsible for any illegal activity. We did not develop this product; if you have an issue with this product, contact the developer. This product is offered "as is" without express or implied or any other type of warranty. The description of this product on this page is not a recommendation, endorsement, or review; it is a marketing description, written by the developer. The quality and performance of this product is without guarantee. Download or use at your own risk. If you don't feel comfortable with this product, then don't download it.

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